The Salesforce Certified Marketing Cloud Consultant role requires someone who has experience with Marketing Cloud products and knows how to configure them. To be eligible for this role, you must have experience in Marketing Cloud setup and administration. This can be demonstrated by passing the Salesforce Certified Marketing Cloud Administrator exam. This role is for Salesforce partners or consultants who have mastered the implementation and management of Marketing Cloud. They will be able to show best practices and execute campaign deployments.
Below are the main areas and methods that will help you achieve this role.
Pathway to Salesforce Marketing Cloud Consultant
This role requires that you prepare for and pass the Salesforce Marketing Cloud Consultant exam. A Salesforce certification tag will help you to improve your skills and increase your value during interviews. Let’s put the emphasis on passing the exam.
Exam for Marketing Cloud Consultants
The Salesforce Certified Marketing Cloud Consultant exam lasts 105 minutes and includes 60 multiple-choice/multiple-select questions, with 5 questions (unscored). Passing the exam requires a score of at least 67%. The exam registration fee is USD 200 plus tax. There is also a USD 100 retake fee. The exam delivery method determines whether the proctored exam is conducted in person at a testing facility, or online.
Exam Prerequisite:
First, you must pass the Salesforce Certified Marketing Cloud Specialist exam to be eligible for the exam.
Salesforce Certified Marketing Cloud Administrator credential
Experience and knowledge are required for the exam.
Salesforce Certified Marketing Cloud Consultants are at least six months old and have completed at least five projects.
They also have experience in Salesforce Marketing Cloud Solutions Architecture or similar expertise in implementing Marketing Cloud and related tools.
The Salesforce Certified Marketing Cloud Consultant is a technical expert who has facilitation and consulting skills.
You must also have the following skills, knowledge, experience, and ability to pass Salesforce Certified Marketing Cloud Specialist exam: Using different tools like segmentation, automation and tracking to make data-driven decisions to optimize email campaign performance.
Secondly, troubleshooting basic platform issues.
Basic SQL programming, including join statements.
Then, you can use scripting to use messaging and CloudPages (AMPscript, Server-Side Javascript, Guide Template Language ).
Configuring account setup (Business Units. SAP, RMM. Roles and permissions. Profiles. Users. Subscriber filters. SFTP).
Configuring data (data extensions and Contact Builder)
After that, manage unsubscribes (custom Preference Center).
Specifying and executing email data interactions, including import, data extracts, and file transfers.
Configuring automation and understanding Web Service offerings.
Marketing Cloud Connect: Troubleshooting and management.
Understanding the Contact Delete process and how to configure distributed marketing
It is recommended, but not required, to obtain Salesforce Certified Marketing Cloud Email Specialist or Marketing Cloud Developer certifications.

How to pass Salesforce Marketing Cloud Specialist Exam
This exam preparation guide is for Salesforce Certified Marketing Cloud Specialist. It will help you determine if you are ready to take the exam. This guide contains information about suggested training and documentation as well as a complete list of exam objectives. All of this is to help you achieve a passing score. To increase your chances to pass the exam, please visit the