Veeam Software executives are surprised that Amazon Web Services (AWS), administrators haven’t heard of their company.
Veeam purchased N2WS, a specialist in AWS backup and restoration, in January this year. Veeam made the all-cash acquisition of N2WS, a provider of cloud-native enterprise backups and recovery for AWS. This was Veeam’s first acquisition in ten years.
The VeeamOn 2018 conference in Chicago will host an executive roundtable. Co-CEO and President Peter McKay presented the scene from one the company’s booths at a recent conference. AWS administrators were standing three deep to learn more about N2WS.
McKay stated, “We’re hearing all of our customers’ names, and they didn’t know who we are.” McKay was referring to customers who were interested N2WS, but also worked for Veeam customers.
McKay was excited by the lack of name recognition because Veeam bought N2WS partly based on a theory about market conditions.
McKay stated, “This cloud world has a different buyer.”
Ratmir Timashev, co-panelist and Veeam founder, said that N2WS is targeting an entirely different buyer. He added, “They are targeting the AWS buyer.” N2WS technology will be part our solution if we sell to a central IT person. This AWS admin will be part of the central IT in a few years.
Timashev stated that N2WS is to Amazon what Veeam is to the VMware virtual universe 10 years ago.
“We won the first battle at the new modern datacenter. Timashev stated that multi-cloud will be the next battle in five years. He said that the purchase of N2WS was a strategic move by us and demonstrates our determination to dominate these markets. It is important to develop native solutions for AWS, natively to Azure, and natively to IBM. We are creating native solutions for these markets in the same way that we created a native solution to VMware.
VeeamOn is introducing a new branding strategy to reach a wider market. The company is changing its slogan from “availability to the always-on enterprise” into “intelligent information management for the hyper-available enterprise”.
McKay led partners through a simplified Veeam story in his keynote. He said that Veeam was all about virtual machine backup starting in 2006, recovery in 2010, availability in 2010 and hyper-availability now. McKay defined hyper-availability to be the need to protect and make accessible data that is vital to the business. This definition has grown exponentially and spread across multiple locations, including physical datacenters and virtual datacenters as well as public clouds and SaaS apps.
Veeam announced in April that the first quarter 2018 saw its 39th consecutive quarter of record bookings growth. Veeam claimed a 21 percent increase in revenue year-over-year, and stated that it was on track for becoming a $1 billion company in 2018. Veeam stated that it was a $200m company in 2012, and was on track for $1.1 billion in 2018. It also showed partners a graphic earlier in the day. In 2020, Veeam plans to target $1.5 billion.
N2WS’s installed trials have increased by 100 percent since the acquisition, according to the company. Cloud Protection Manager version 2.3 was announced by the N2WS unit at the conference. New features include automatic backup and recovery operations for Amazon DynamoDB.
Pictured: Veeam President Peter McKay.